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Thursday, June 30, 2011
Wednesday, June 29, 2011
Paul May co-founded BuzzStream, a CRM for link building and PR/social media that allows online marketers to manage relationships and be more effective in getting results, be they links or press. He gave me the following two-part interview about the software creation and startup process.
If you've ever been solicited to SEO a startup with a unique new product, you know that the project is futile or almost. The search volume doesn't exist because the market doesn't yet know to search for the product! So I was pretty curious how BuzzStream answered that problem. As someone looking to create a startup, it was also insightful hearing about their hiring priorities.
View full post on Search Engine Journal
Tuesday, June 28, 2011
New marketers often ask me which pages and tools are most useful. So I've compiled this list.
View full post on Search Engine Watch – Latest
Monday, June 27, 2011
Sunday, June 26, 2011
Saturday, June 25, 2011
It is always fun when developers build interesting tools on top of new innovations and products. Google released voice search for the desktop during its big search announcement on June 14 and since then a group of developers have been dreaming up new ways to make it useful and fun.
The product that emerged is called the Verbalizer out of the labs of Breakfast, a group of inventors in New York City. Verbalizer is an open source developer board that is functions as a microphone that will work with Google voice search and can be manipulated look like almost anything to perform searches.
View full post on ReadWriteWeb
Friday, June 24, 2011
A Dual Screen Phone: Do You Want One of These
A US company called ImerjDesign has released a video (below) of a prototype dual-screen fold-out Android phone that looks pretty fabulous, to me at least. But not everyone agrees that such a device would be desirable.
What do you think? Does this look like the ultimate in mobile luxury, the inevitable future of handsets, the logical use-case for improved mobile computing power? Or does it look like it would be a too-thick, power-draining, app-starved mess? We want to know readers, and thus have embedded a poll regarding the video below asking:do you think something like this could work and be awesome?
View full post on ReadWriteWeb
Thursday, June 23, 2011
When the CEO of a startup web hosting company was searching for SEO help and discovered a company who charges only after his site achieved rankings, he said, "you know the decision was honestly fairly simple."
Pay-for-rankings, also …
View full post on Search Engine Watch – Latest
Wednesday, June 22, 2011
In the vast majority of cases, the path to a conversion starts with the click a of button. The most compelling offer in the world will not result in a website goal being completed unless you can successfully entice a visitor to hover over a button and tap their mouse. Accordingly, the biggest…
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Tuesday, June 21, 2011
With Google Panda Update 2.2 upon us, it's worth revisiting what exactly Panda is and isn't. Panda is a new ranking factor. Panda is not an entirely new overall ranking algorithm that's employed by Google. The difference is important for anyone hit by Panda and hoping to recover…
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Monday, June 20, 2011
Are You Selecting Your Keywords for the Right Reasons
Keyword research has, and always will be a major part of SEO. It's a vital part of any effective SEO campaign and ensures that all the time and money you invest is going in the right direction.
Far too often people underestimate the importance of spending enough time researching potential target keywords, and instead rush to get started on the optimisation – after all, the sooner you get to work optimising the sooner traffic is going to come right? Not necessarily…
The main aim of keyword research is to find out which keywords are going to be the most profitable for your SEO campaign based on the amount of time you have to invest. Considering this, there's a few different key metrics you want to be looking at that often get overlooked.
Traffic Volumes
This is the obvious one. Keyword research is often performed to find out which keywords people are looking for, and which ones they aren't. The amount of searches on a phrase is a good indicator of popularity, and can help you remove any keywords that probably won't drive any traffic to your site.
It's important to try and get figures from a few different keyword tools, as this can help to give a more varied view on traffic figures to help give you a better understanding of what you are more likely to receive.
Competition
Most people are driven by traffic volumes, without properly considering the competition on the keyword. It's a lot more beneficial to be position 1 on a term that has 1000 monthly searches than page 2 on a term that gets 5000.
Make sure you properly research the competition before getting started on the optimisation. Not just a quick check, make sure you look at link volumes, on page optimisation and other important metrics to help you gauge the competitiveness of the target keyword. This can help you assess the amount of time it will take to gain rankings based upon the resources you have and make much more informed decisions.
Relevance and conversions
Another important factor to consider is the relevance of the keyword to your business. Is the most popular keyword really relevant to what you offer? What are the chances that someone searching for that keyword will convert into a sale? Rather than targeting the broadest phrases in your industry, have a look to see if there are niche keywords that are more relevant – the chances are these will have less competition and a higher conversion rate.
A lot of people will be mislead by traffic figures, without considering the competition or relevancy. The result is that a lot of time and money is invested trying to reach a larger audience, only to bring the same results as a smaller, targeted SEO campaign that focuses on the more relevant and effective keywords.
This doesn't mean that you shouldn't try and target the keyword with the highest searches – as long as it's relevant and rankings are achievable you're on to a winner.
View full post on Search Engine Journal
Sunday, June 19, 2011
A reader emailed us a screen shot of the Google home page missing the "I'm Feeling Lucky" button as well as a new look for the inside search result pages. Here are those screen shots. Notice the home page missing the "I'm Feeling Lucky" button: The next screen…
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Saturday, June 18, 2011
Friday, June 17, 2011
Thursday, June 16, 2011
Social media ROI has remained elusive for numerous marketers despite their best efforts to develop a calculation that will prove the business value of the allotted social media resources.
Through a new feature in Google Analytics, some customization to your Google Analytics tracking, and diligent work on the part of your social media team, the ROI of your social media efforts can be discovered using Google Analytics. To get to the point where you can calculate social media ROI, there are four steps that need to be taken.
View full post on Search Engine Watch – Latest
Wednesday, June 15, 2011
Google has unveiled Instant Pages, a new Chrome-only feature that will reward top ranked sites with what will appear to users as instantaneous page loading. Google touts that this will save between 2 and 10 seconds of time waiting for pages to load.
View full post on Search Engine Watch – Latest
Tuesday, June 14, 2011
QueryClick
Monday, June 13, 2011
Search Engine Watch
I can't tell what is worse, staying away from a fast food drive-thru, quitting smoking, and now, learning to be a better SEO through the adoption of new techniques. In today's search marketing landscape, we're seeing more frequent changes from Google.
Sunday, June 12, 2011
Online PR News (press release)
Website Gives Information, Tips and Tools about SEO Basics & How to Rank Higher for Searches. Online PR News – 11-June-2011 –Every other day, the internet population foresees a special group of people who want to learn SEO basics, but they hardly know …
Saturday, June 11, 2011
Friday, June 10, 2011
The results of a MerchantCircle survey targeting small business owners showed the prominence of social media in the local marketing mix, especially marketing on Facebook. When asked which marketing channels the businesses leveraged, the most popular answer was "the creation of a profile on a…
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Thursday, June 9, 2011
For six years, SEOmoz has produced a biennial survey that outlines the current priority ranking factors within the industry. This year, the results are also paired up with correlation-based analysis (taken from top 30 sites in 10,980 queries in Go…
View full post on Search Engine Watch – Latest