Apple is now the largest supplier of smartphones across the globe, according to reports from research firms IDC and Strategy Analytics on second quarter device sales. Apple sold 20.3 million iPhones in the second quarter to jump Nokia to take the top spot with 18.5% of global market share. Samsung also overtook Nokia with 19.2 million smartphones shipped and 17.2% of the market ahead of Nokia's 15.2%.
In the smartphone platform wars, Android led iOS and BlackBerry with around 36% of U.S. market share in April,according to comScore. Those numbers have held pretty steady in the three months since. Apple was second with 26% and the hemorrhaging of Research In Motion continued, falling 25.7%. In terms of manufacturers, Apple is the fourth largest supplier of cell phones (smart and feature) in the world with 5.6% of the market, behind Nokia (24.2%), Samsung (19.2%) and LG (6.8%). With the expected release of the iPhone 5 coming in the third quarter, Apple is looking to continue its rampage of the mobile market and put further distance between its competitors in the mobile marketplace.
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In our previous post on creating useful advanced segments in Google Analytics we were talking about setting up the process and determining your true shopper. Now, let's also see how to create a segment for non-branded keyword.
SEOs and SEMs know that search data showing non-branded keywords (keywords that do not include a company's brand or any variations/misspellings of it) helps them determine which anchor text to use in link building and which keywords to bid for in Google Adwords. They also know that getting Google Analytics to show this information can be time-consuming and cumbersome, especially if this process has to be done by someone often.
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Companies clamoring to build a presence on Google's new social network have a few more months to wait. Business profiles are coming to Google Plus around the third quarter of this year, according to a story on VentureBeat.
While Google hasn't revealed many details about what the brand profiles will include, a Google representative told VentureBeat that users should expect "a level of analytics and measurement that you'd typically find in Google products," hinting at the inclusion of analytics in business accounts.
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A very juicy rumor this week claims that Google is evaluating a handful of prototypes to determine which one will be the next "Nexus" device. According to the report, via AndroidandMe, there are four brand-name companies in the running and one more unnamed device that will be a "really big surprise."
Which one do you think will be Google's newest flagship phone? Let us know in this week's ReadWriteMobile poll!
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As we all entrench ourselves into the current "circles" mania, it's important for in-house SEOs to add IT into their "SEO Circle." But how?
Traditionally, marketing-IT relationships are tumultuous, with both having …
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Every day you are given the gift of time (OK, so there is never enough of it, I hear ya, but all you can do is make the most out of what you do have). So what are you going to do during that time?
There are so many demands on your time, your To Do list is growing rapidly and there is always a fire to put out. Again, I hear ya. BUT what happens is you become too reactive and not proactive enough. We all spend so much time reacting to things, we never get to being proactive about the important things – the things that will help grow a business.
So let's set aside some time each day and let's pick 3 things that will help grow our businesses.
There is no magic pill or fairy dust that produces traffic. But there are a bunch of activities you can engage in that will produce traffic. There ARE 3 things you can do today to help grow your business. Then there are 3 more things tomorrow. The next day you could try doing 3 more things. You get the idea. Daily action puts you a step closer to your goals.
So what are the 3 things you could do? Let me give you some ideas:
1. Check on your exposure in the search engines – there is usually something you can do to boost your SEO efforts. Add content, check for broken links, look at web stats and Webmaster Tools and identify problem areas, build links, ask your SEO firm how you can help (if you've outsourced the work) etc.
2. Get active on Facebook. Some ideas:
3. Get active on Twitter:
4. Build content for your site or Blog. Make it interesting, engaging and be sure you include calls to action.
5. Write a newsletter or email offer for your list.
6. Check your Blog's backend and be sure it's properly configured with the right plugins to get maximum benefit.
7. Check your web stats and find areas you can improve your site to increase your bottom line.
8. Check for 404 errors and clean up your site. Not as fun but important none the less.
9. Review Webmaster Tools and see what you can learn to improve the optimization of your site. (Notice I mentioned it in the first suggestion and then slid it in there again? It was worth repeating)
10. Review content and make sure there are no errors, make sure your copy is clean and tight and prepared to sell your site visitors when they enter your site.
11. Test your shopping cart to make sure everything works and is user friendly.
12. Invite Guest Bloggers to add some interest, different perspectives and fresh content to your Blog.
13. Check on your PPC campaigns and see what you can improve.
14. Set up split tests on landing pages to improve results.
15. Find opportunities for you to be a Guest Blogger.
16. Make sure your product feed is working and up to date.
17. Look into mobile search and mobile marketing.
18. Make sure your local listings are all accurate, up to date and optimized for maximum results and exposure.
20. Follow up with leads and prospects (follow up is a key area that most businesses fail)
21. Identify opportunities that you have been too busy to take advantage of and get on it!
22. Get a press release out there.
23. Write an article for syndication (just know the rules and guidelines so this doesn't end up working against you)
24. Get a video online and promote it like crazy.
25. Check out your competitors and see what you need to do to beat them out.
26. Build links. (Yep, another repeat but again worthy of the repeat)
27. Check out Google+ (ask for an invite if you don't have one)
28. Add "Like" and "+1" buttons to your site and Blog.
29. Network and comment on Blogs and forums. No spamming allowed. Offer real insight and contribution to the conversation.
30. Plan a webinar or conference call to present to prospects.
31. Create a Whitepaper that people can get after they opt-in and promote via social media to build your list.
32. If you prepare written proposals for clients, look at your template and make sure it's clean, easy to understand, full of benefits and error free. Your proposal is going to be what either excites them to talk further about doing business with you or it turns them off because it doesn't look professional or grab their attention.
33. Come up with your own list of items if you think I forgot something. Take it up somewhere in your office so you see it every day and then be sure every single day you pick 3 and take ACTION.
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