Search In Pics: Android Jelly Bean, Google Beach Party & Neon Fur Man

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Neon Fur Man With Sergey Bring: Source: Google+ Android Jelly Bean: Source:…

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Questions to Shape and Future-Proof Your Link Building Strategy

Transitioning to an earned link strategy may involve a change in mindset, budget allocation, and organizational structure. Here's a checklist to help you determine if a client is ready to evolve from a one-dimensional link building strategy.

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From 0 to 3 Million Monthly Visitors: Learn One Man's Proven Strategy

What's the secret to growing your traffic to impressive levels? We ask Fraser Cain, owner of Universe Today, who has worked hard to build great, remarkable content, and in the process now is attracting 100,000 unique visitors a day.

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Top 20 Conversion Optimization Tips

Conversion rate optimization is one of the most effective ways to grow profits for a web business, whether it's an SMB or an enterprise-level site. These tips will show you where to start, what to test, potential pitfalls to avoid, and more.

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Why Content Marketing is a Great SEO Strategy, Not a Short-Term Tactic

If you want to increase your search rankings and organic traffic, it's important that you have a great content strategy in place. Build great online content, promote it, generate attention, and you'll attract high-quality natural links.

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Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

User intent, trust, and a clear understanding of how close your visitors are to the 'cash register moment' are key to creating a successful strategy. Learn how to use psychology and data analysis to shape or improve your CRO strategy.

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Facebook Ads, Sponsored Stories Run on Zynga

The beginnings of the long-awaited Facebook ad network could be here. Facebook ads began running on Zynga.com. Facebook display ad units including Sponsored Stories are now being served on the casual games site behind popular titles like Farmville.

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Search In Pics: Chrome & Android Toys, Street Views Hawaii & Twitter #Comfort

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Android On Phone: Source: Google+ Android Neon Sign: Source: Google+ Chrome…

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How to Identify a Link Profile Susceptible to Google Penguin

Google's Penguin update targeted sites with an unnatural link profile – those with a majority of their links coming from low quality sites along with overly-optimized anchor text. Here's how site owners can diagnose if they were hit and why.

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Google's Endangered Languages Project Fights to Save 3,054 Languages

With languages disappearing at an unprecedented rate, linguistic experts are predicting that over 3,000 of the world's approximately 7,000 languages will become extinct in the next 100 years. As a result of this problem, Google has partnered with the Alliance for Linguistic Diversity and launched the new Endangered Language Project website to combat the extinction

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Understanding Penguin 1.1: Be Safe from Updates in 3 Easy Steps

So, first things first! What is the difference between PENGUIN and PENGUIN 1.1? The Penguin update was a change in a module within the search engine algorithm, while Penguin 1.1 is merely a data refresh within that same module. Matt Cutts clearly explained this in his post way back in 2006.

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Google Penguin Crashes Wedding Site's Shady Link Building Strategy

Dissecting the shady link building tactics one site used offers further evidence that old link building tricks that worked for years are no longer a long-term strategy for top search rankings on Google. Also: some suggestions for recovery.

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The 2012 Google Father's Day Logo

Google has a special animated logo for Father's Day today. The logo depicts a child delivering coffee to his dad on a remote control device. The father is sitting on his chair relaxing and notices this, picks up the coffee while the child jumps out. The father then taps the child on the head…

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Skout Disaster Reveals Grim Flaws in Teen Social Networks

Skout thought it was solving a problem when it created a separate social network for teens: Underage users easily circumvented the dating app's barrier to users under 18. Instead, the company found itself at the center of three cases of alleged statutory rape. Where did Skout go wrong? And what can other social apps learn from its mistakes?

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Responsive Web Design: Introduction & Impact

This (relative) uniformity in mobile user experience would appear to be wonderful for search engines and developers alike. So what is responsive design? Learn the basics, as well as a few great tools for experimenting with responsive design.

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Website Optimization Basics

Are your site tasks simple? Is your content easy to read? Are your forms easy to work with? Does your design guide visitors to a goal? Learn how to answer these and many more questions as you journey beyond traditional SEO to site optimization.

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ICANN Reveals New Top-Level Domain Applicants

The Internet Corporation for Assigned Names and Numbers (ICANN) has revealed the list of applicants applying for new generic Top Level Domains (gTLDs) that will redefine how the world navigates the Internet. In total, there are 1,930 applicants, with many new domains being sought by more than one applicant. By the beginning of 2013, Internet users could be visiting sites with domain names such as .app, .blog, .apple or .dev; some of the morerisqué names include .sexy, .sucks and .porn.

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Bing Integrates Qwiki Videos Into Search Results

Bing's search results are getting a bit more interactive with the integration of machine-generated videos from Qwiki. The companies have just announced that some search results — currently those where a Wikipedia page appears — will offer searchers a chance to see and hear a Qwiki

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Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

33 million searches take place daily on alternative search sites, outside of the core search engines. Is your company using this wealth of high intent data to its fullest potential? A new report and re-targeting tips from Magnetic show you how.

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Many Millennials Don't Have More Than Basic Computer Skills and More

Despite a strong grasp of social media, many millennials lack real computer skills. Richard contrasts three types of social media users. Klint explains how to find out which programming language is the most popular. Learn about these stories and many more in the ReadWriteWeb Weekly Wrap-Up. After the jump you'll find more of this week's top news stories on some of the key topics that are shaping the Web – Location, App Stores and Real-Time Web – plus highlights from some of our six channels. Read on for more.

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Creative Testing For the Advanced Search Marketer

In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task. Understanding your audience and formulating a message might be easy, but packaging up that message within the narrow limits of a 130 character creative can be a…

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Quality Links & Quality Content: Linchpins of Your SEO Strategy

Building quality links is challenging, but you certainly shouldn't "take what you can get and leave it at that". The cultivation of quality backlinks is massively important in any SEO campaign and you should have a clear strategy of how to get them.

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Reverse Engineering Search Engine Algorithms is Getting Harder

Isolating ranking factors to see how changes affect ranking has always been the basis of algorithm testing. After the Panda and Penguin updates reverse engineering and even intentionally triggering low quality indicators has become unpredictable.

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What 'Doctor Who' Can Teach Search Marketers

What does a 49-year-old television show about a time traveling alien with a British accent have to do with search marketing? There are several surprising similarities, such as the importance of using the right tools and always having a plan.

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WSJ: Apple Has Been Planning Google Maps' Ouster "For Years"

The Wall Street Journal has another interesting article this morning about the Google-Apple relationship and the all-but-certain eviction of Google from Maps on the iPhone: Apple could preview the new software, which will be part of its next mobile-operating system, as soon as next week at its…

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How to Mimic Enterprise SEO Tools & Gain Actionable Insights

Enterprise SEO tools provide comprehensive site and competitor analysis – but some that provide incredible insight are also amazingly expensive. With a little manual effort and time you can create actionable reports at a fraction of the cost.

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Marketers React To News Of Upcoming Google Shopping With Hope And Concern

A few days after Google upended the eCommerce marketing world with the announcement of upcoming changes to what will now be called Google Shopping, many retailers and marketers we spoke with are positive about the switch, though there are definitely some serious concerns. You'd think taking a…

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Can a Browser App Pop the Internet Filter Bubble

The Internet's ability to show us only what we want to see is notorious. We click things we like. Algorithms look at what we've clicked on and deliver more of the same. Author Eli Pariser called it the filter bubble: the sphere of agreeable viewpoints we find ourselves trapped in once the Web figures out what we pay attention to. rbutr, an app for the Chrome browser, aims to pop that bubble.

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10 Ways to Get Your Content Marketing Strategy in Motion

Content has always been king, but more recently content marketing has started to get more of the attention it deserves in organizations with budget allocated to creating content. These 10 strategies will help you to start creating great content.

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