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Monday, July 30, 2012

Microsoft Tech to Control Computers With a Flex of a Finger


In the future, Microsoft apparently believes, people may simply twitch their fingers or arms to control a computer, game console or mobile device.
Microsoft applied for a patent on electromyography (EMG) controlled computing on Thursday, suggesting that a future smart wristwatch or armband might simply detect a user’s muscle movements and interpret them as gestures or commands. The “Wearable Electromyography-Based Controller” could also use a network of small sensors attached to the body, all communicating wirelessly with a central hub.
View full post on ReadWriteWeb

Sunday, July 29, 2012

Google Lifts Ban On iAcquire




iAcquire, banned by Google in late May after allegations of buying links for clients, has now has been restored to the Google index after two months. The company has blogged about the news and changes to its business model. iAcquire never says itself that it was banned over buying links for…

View full post on Search Engine Land

Saturday, July 28, 2012

Why Microsoft Can Get Away With Overcharging for the Surface Tablet



What's the right price for Microsoft's upcoming Surface tablets? Some observers are arguing that the company should charge more rather than less for the innovative Windows 8 devices.

(Update: Since this story was written, Paul Pallath of Techie-Buzz said he contacted Webhallen, which told him that it set a "high preliminary pricing " for the Surface to allow customers to pre-order them. ReadWriteWeb believes that the central thesis of this story is still valid.)

If the price list posted to a Swedish website had been correct, then the lowest price for Microsoft's Surface tablet would have been just over $800 – with other models significantly higher. But even if we don't know what price Microsoft will actually charge for the Surface, at least one analyst says Microsoft shouldn't worry about overcharging, given that a premium pricing strategy leaves room for the company's manufacturing partners to fill in the gaps.

View full post on ReadWriteWeb



Friday, July 27, 2012

Big Data: What Do You Think It Is



"Big Data" is the technology that is supposedly reshaping the data center. Sure, the data center isn't as fun a topic as the iPad, but without the data center supplying the cloud with apps, iPads wouldn't nearly as much fun either. Big Data is also the nucleus of a new and growing industry, injecting a much-needed shot of adrenaline in the business end of computing. It must be important; in March President Obama made it a $200 million line item in the U.S. Federal Budget. But what the heck is Big Data?

View full post on ReadWriteWeb

Wednesday, July 25, 2012

What's At Stake In the Epic Battle Between TV Networks and Cable/Satellite Providers



Cable and satellite TV providers have started a fight that could fundamentally change the way television content is brought to your home. If the cable/satellite operators win this legal and market battle, they could shift a large amount power away from broadcasters and cable networks – and give viewers far more choice about what channels they pay for.

The latest skirmish came on Capitol Hill Tuesday, where both broadcasters and cable TV operators testified before the Senate Committee on Commerce, Science, and Transportation. Each side tried to blame the other for the recent rise in blackouts that are becoming a staple end-game for failed negotiations between the networks and cable/satellite providers.


View full post on ReadWriteWeb


Tuesday, July 24, 2012

How to Create Good Infographics Quickly & Cheaply



Nobody likes an irrelevant or boring infographic. Once you've addressed the "Who Cares?" factor and know what info you want in your graphic, it's time to get building. But how? Here are a few easy to use, low-cost, web-based solutions.

View full post on Search Engine Watch

Monday, July 23, 2012

Copyright Alert System, Widely Feared, Is Toothless



The proposed Copyright Alert System, in which U.S. Internet service providers would identify customers who download music or movies without authorization, has been roundly criticized as abusive. At first glance, the "six strikes" plan may seem scary, but the program's sponsors insist that the rhetoric has been overblown. Is the plan as worrisome as its critics contend?

View full post on ReadWriteWeb

Sunday, July 22, 2012

Politwoops: A Search Engine For Deleted Tweets From Policitians



At the beginning of the year I wrote about PolitickerUSA, a free tool that allows users to quickly and easily read tweets from members of congress and other political leaders. Today, I want to point out another free service named Politwoops that launched at the end of May. Here, users can access…

View full post on Search Engine Land

Saturday, July 21, 2012

Google Sends New Link Warnings, Then Says You Can Ignore Them



Google's war on bad links officially became insane today. For months, Google's seen sending out warnings about bad links and telling publishers they should act on those, lest they get penalized. Today, Google has posted that the latest round of warnings can be safely ignored….

View full post on Search Engine Land

Friday, July 20, 2012

Link Directories: Want Us To Remove Your Links? Pay Us



For the past year, Google has been sending out link penalty notifications for unnatural links pointing to your web site. Those notifications kicked up a notch earlier this year and since then – especially with the Penguin update, webmasters and SEOs have been obsessed with link removals.

View full post on Search Engine Land

Thursday, July 19, 2012

5 Surprising Facts About Yahoo CEO Marissa Mayer



New Yahoo CEO Marissa Mayer confirmed on Monday that she and husband Zachary Bogue are expecting a son in October. Her pregnancy makes all the more notable Mayer's landmark appointment to the helm of a tech titan – only 19 Fortune 500 companies are headed by women, and not long ago a pregnant chief executive was unthinkable. But beyond her pregnancy, she is a multifaceted, dynamic leader who might prove to be the smartest choice for Yahoo since it fell from grace. Here are some lesser-known facts about Mayer that hold clues to her ability to save Yahoo.

1. She Lives in a Hotel

2. She's an Artificial Intelligence Whiz

3. She Intended to Be a Neurosurgeon

4. She's an Athlete

5. She's a Fashionista

View full post on ReadWriteWeb

Wednesday, July 18, 2012

Google Webmaster Tools Overview



This guide to Google Webmaster Tools walks you through the various features of this tool, and gives you an insight into what actionable data can be found within. For $0 per month, you get to see information directly from Google for your eyes only.

View full post on Search Engine Watch

Tuesday, July 17, 2012

Is Cable TV Tuning In Its Own Obsolescence



Cable TV may be in for a rude awakening from the dream-like hold it has managed to keep over consumers all these years. Recent content provider disputes among DirecTV and Viacom, along with legal decisions allowing websites like Aereo to stream broadcast TV, are putting the industry's revenue model in serious risk.

View full post on ReadWriteWeb

Monday, July 16, 2012

Improving Paid Search Performance with Sitelinks



You spend thousands of dollars on your site every month. You work day and night to market it properly, but there are a few things about paid search that can still be perfected. The money that you are spending on paid search needs to be used "efficiently." Why? Paid search often requires the most amount ...

View full post on Search Engine Journal

Sunday, July 15, 2012

Apple Admits Defeat – Returns to EPEAT Environmental Registry



In a rare but telling reversal, Apple has reversed its decision to remove 39 of its products from the Electronic Product Environmental Assessment Tool (EPEAT) registry. The move came in response to withering public criticism and warnings that many government entities would stop buying Apple products.

Apple's change of heart was announced in an open letter from Bob Mansfield, Senior VP of Hardware Engineering, which outlined the reasons why Apple now believes its initial decision to leave the EPEAT list to be "a mistake."

"We've recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. I recognize that this was a mistake. Starting today, all eligible Apple products are back on EPEAT," Mansfield's statement read.


View full post on ReadWriteWeb


Saturday, July 14, 2012

10 Most Popular Hashtags on Instagram



If there's one feature that's overlooked on Instagram, it has to be tags. Much like on Twitter, hashtags can serve as a kind of connective tissue stringing together otherwise disparate pieces of content from across the service. 

First and foremost, tags are descriptive. They can also aid significantly in content discovery, allowing users to gain more exposure for the images they publish using the wildly popular mobile photo-sharing app. Tagging photos with the right terms at the right time can lead to a flood of likes and new followers. 

So what are the most popular tags? The list fluctuates over time, but we thought it would be worth taking a snapshot of the hashtags that are most commonly used on Instagram at the moment. Some of them are generic and unsurprising, like #love (the most popular), #me (a treasure trove of digital vanity) and #cute. Others refer to third-party social services, such as #tweegram, which is the name of a mobile app that lets users create and post text-based graphics into their Instagram feed.  Given that we're approaching mid-July, it's no shock that #summermakes an appearance on the list.


View full post on ReadWriteWeb


Friday, July 13, 2012

Paid Search Growth Slows, Mobile Spikes in Q2 2012



Paid search spend continues to grow, though not as rapidly as in recent quarters. Paid search spend on mobile increased dramatically, while Google, Bing and Yahoo held steady for search engine market share. Get more Q2 2012 insights.

View full post on Search Engine Watch

Thursday, July 12, 2012

23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality



Use this guide to evaluate a new article, blog post, video or audio content before hitting publish to ensure you've achieved the right mix of quality, engagement, relevance, and originality for regular people and search engines alike.

View full post on Search Engine Watch

Wednesday, July 11, 2012

Google Prepared to Pay $22.5 Million Fine to Settle 'Cookiegate'



Google and the Federal Trade Commission have reportedly reached an agreement to settle charges regarding Google's bypassing of the Safari browser's privacy settings. The settlement, which requires Google to pay a record $22.5 million fine, will have very little impact on Google's bottom line. However, since Google has a long list of legal conflicts

View full post on Search Engine Journal

Tuesday, July 10, 2012

Why Is Google Penalizing My Exact Match Keywords



Once you've spent well over a decade mastering the art of the ideal pay-per-click campaign structure, you tend to start taking certain so-called "best practices" on faith. Concepts like device-segmenting and geo-segmenting becoming no-brainers, not even worth the time it takes to question whether or not they are a good idea. However, a recent issue [...]

View full post on Search Engine Journal

Monday, July 9, 2012

What Is the Point of: Google+ Hangouts



Whenever a new Web trend comes along, people ask, "What is the point of this?" If millions of people are using something, there has to be a reason. In our What Is the Point of… series, we'll explain it to you.

This week, we're asking, What is the point of Google+ Hangouts?


View full post on ReadWriteWeb


Sunday, July 8, 2012

Weekly Wrap-Up: The Evolution of Google+, Mobile Dominates in 2012 and More



Richard MacManus explains how Google+ has evolved over the past year and whether it delivered on its promise. Mobile continues to dominate in 2012. After the jump you'll find more of this week's top news stories on some of the key topics that are shaping the Web – plus highlights from some of our six channels. Read on for more.

View full post on ReadWriteWeb

Saturday, July 7, 2012

Google Panda Update Tips and Timeline



Unless you've been hiding under a rock for the last year, you no doubt understand that the Google Panda Update that was initially released at the beginning of 2011 is designed to penalize sites with weak content while rewarding sites with quality content. Since the initial release of this algorithm update, there have been several [...]

View full post on Search Engine Journal

Friday, July 6, 2012

Blekko SEO Tool Now Gets More Up-To-Date Info from Search Engine Crawler



Blekko has integrated more recent crawl data from their search engine crawler into their free SEO tools, giving marketers access to link data, duplicate content reports, and more, populated with information that may be just minutes old.

View full post on Search Engine Watch

Thursday, July 5, 2012

The 2012 Socialympics



Rules and regulations about the use of content surrounding the 2012 Summer Olympics in London must comply with some pretty strict rules, which include tweets and Facebook posts. With so many restrictions, what are marketers to do?

View full post on Search Engine Watch

Wednesday, July 4, 2012

Why "Good Enough" Security Really Is Good Enough for Most Companies


When it comes to security, the human quest for perfection can end up muddying our thinking. We act as if we don't know that, on any given day, even the lowly Cubs can beat the mighty Yankees, and that a lucky hacker might be able to break into the most secure business system. We demand perfection, and we're continually disappointed. And that makes it harder to think clearly and objectively about actually reducing our company's security risks.

Guest author Nathaniel Borenstein is chief scientist at Mimecast.com and has contributed to numerous Internet RFCs relating to MIME as well as authoring three software patents on early work on Internet payments in the mid-1990s.

The quest for perfection obscures the tradeoffs inherent in risk reduction. It encourages businesses to scamper down rabbit holes trying to perfect security techniques rather than declaring them "good enough" and looking for the next low-hanging fruit.

If businesses want to achieve their security goals, step one is to choose goals that are achievable and realistic. With that philosophy, businesses can devise security policies driven by two achievable goals:

  • It may sound cynical, but avoiding legal liability for security negligence is an excellent goal. Not only does it protect your business, but it generally requires your organization to take advantage of the best practices and policies that are widely agreed upon. Security quality standards and independent auditors are the best protection against being found negligent, and they put businesses at the same starting line as everyone else.
  • Create a culture that pays attention to security, but doesn't obsess about it. Everyone should understand what they can do to promote security, and then move forward bravely in the face of the unknown.

Of course, it's common nowadays to say that "security is everyone's business" but far less common to translate that idea into actionable "good enough" responsibilities for each employee. A few commonsense guidelines can help:

  • Make realistic rules. If you're not realistic, employees will tune you out. If you say "don't ever do X," but someone turns out to have a good reason to do X, they will take the rules less seriously. It's far better to explain why an employee shouldn't do X, list some alternatives, and give mitigating advice for the times when X is unavoidable. For example, when extremely complex password requirements result in passwords no one can memorize, they end up on post-its near the desk. Such a complex password policy should be accompanied by advice on how to manage an unmemorable password. (For example, "Keep it in your wallet, not on the wall.")
  • Actively engage everyone. Every employee is potentially the weakest link in a business' security perimeter. They are less likely to slip if they have duties they are actively encouraged to pursue. It scarcely matters what their duty is; if they can be convinced to take it seriously, they will be more diligent about security in general.
  • Delegate. If you're not a security expert, you have no chance of making good decisions about policies and priorities. Find someone more knowledgable than you, trust them, empower them, and give them as many resources as you can. Additionally, newer, cloud-based solutions can give your business more control and visibility while taking advantage of the additional resources and expertise of the cloud provider.
  • Regularly bring in fresh blood. No security expert is perfect, and everyone must work to stay current. Encourage the security team to participate in conferences, online forums and other events that will expand their horizons. If your team is very small, bring in consultants now and then – preferably not always the same ones – to shed light on their blind spots.
  • Plan for failure. Since security is never perfect, yours may fail some day. You need to make sure that if it does, your PR, sales, legal and technical/disaster recovery teams know what to do and can act fast.

Just as modern medicine prolongs the life of incurable geriatrics at great expenses, too often modern security pursues an impossible goal of perfection while neglecting simpler organizational measures that can cost-effectively improve the odds. It's time to stop thinking of security as a mathematical problem with a perfect solution, and instead to think of it as a shared responsibility, with everyone in your team knowing how to play a part.


View full post on ReadWriteWeb

Tuesday, July 3, 2012

Google Places iOS App Becomes Google+ Local



The rebranding of Google Places continues. Google has released iOS version 1.4 of what was called the Google Places app, but is now known as Google+ Local. The Android version of the Google Places app was also updated this week.

View full post on Search Engine Land

Monday, July 2, 2012

The New Mobile SEO Strategy



Not only has Google come out and supported a mobile strategy, it comes with specific SEO friendly recommendations at no extra cost. Google supports three ways of serving mobile specific content to users and have provided recommendations for each.

View full post on Search Engine Watch

Sunday, July 1, 2012

Los Angeles SEO Firm, Internet Marketing Company, Opened LA Office, and … – Virtual-Strategy Magazine



Virtual-Strategy Magazine
Los Angeles SEO Firm, Internet Marketing Company, Opened LA Office, and Offers Affordable Online Marketing Packages to LA Businesses | Virtual Strategy Magazine is an online publication devoted entirely to virtualization technologies.

View full post on SEO – Google News