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Tuesday, January 31, 2012

 
This week's tool review focuses on the Link Builder toolset from Wordtracker. Wordtracker has been around since 1998 and is most widely known as a keyword research tool. In 2010, they added Link Builder in response to consumer demand and to help their keyword customers with their link…
 
View full post on Search Engine Land

Monday, January 30, 2012

 
The rise of mobile commerce is going to give traditional retail stores a headache. Results from a survey done by the Pew Internet and American Life Project shows that 25% of cellphone ownersused their phone to look up the price of a product before buying it at a store. More than half of cellphone owners used their phones to determine what product to buy while in a retail store.
 
View full post on ReadWriteWeb

Sunday, January 29, 2012

 
Unruly Media has just unveiled a new viral video chart of the greatest Super Bowl commercials of all time. The social video advertising experts at Unruly have also created a second viral video chart of top Super Bowl ads of 2012.
 
View full post on Search Engine Watch

Saturday, January 28, 2012

 

The first place I had ever seen an API actually at work was as part of an operating system. It was a strange OS at that, a permutation of CP/M that used a graphical front end called GEM, which would later be ported to the Atari ST. The definition was explained to me like this: An "interface," as everyone knows, is a specification for how electrical components interconnect. Well, now it's possible for an application program – the part that does what users need – to interconnect with the operating system, which does what the computer needs. This way the operating functions don't have to be built into every program, they can just be handed off to the OS and the connection will look seamless. The principle was called a layer of abstraction. It was 1984, and it was the first time I'd heard the term.

It would be wrong to call the concept "revolutionary," unless you measure time in units of eons. Nearly three decades after its introduction, only recently have businesses come to realize how widely this architectural principle could be applied. No longer do complex processes have to be bound to precise, policy-intrinsic procedures. If teams can work independently, and computer resources devised to suit each team individually, then all that needs to be specified is the exchange of information between them.

 

View full post on ReadWriteWeb

Friday, January 27, 2012

 

Some of the messages Twitter is sending about its new policy on censoring tweets in certain countries seem ambiguous at best.

Perhaps the biggest piece of confusion for people trying to make sense of yesterday's announcement is Twitter's inclusion of a link with instructions on how to change your country setting. The change would appear to at least temporarily allow some users to read messages banned in their country by overriding the IP-address detection mechanism Twitter uses to assign a country to a user.

 

View full post on ReadWriteWeb

Thursday, January 26, 2012

 
Why Google+? The quality and corresponding engagement around your search engine visibility stands to either noticeably improve or gradually decline. Here are some recommendations on what you to do with your Google+ Pages for businesses and brands.
 
View full post on Search Engine Watch

Wednesday, January 25, 2012

 
Over the past few months I have been concentrating on improving my time management skills with the introduction of a number of different tools and processes. During that time I noticed CRM software becoming more integrated with online marketing tools and wanted to share those with you. Online Marketing CRM Integration Using CRM tools, like Workbooks
 
View full post on Search Engine Journal

Tuesday, January 24, 2012

 
For those of you looking to outsource your SEO, link building, or other online marketing strategies efforts, pay attention! Here is a quick list of times you should listen to or question your SEO consultant or online marketing agency.
 
View full post on Search Engine Watch

Monday, January 23, 2012

 
Did you see Google's "disappointing" #37.9 Billion 2011 earnings announcement for their 2011 ad revenues? Ever wonder which industries contribute the most to Google's ad revenues?  The findings are summarized in this cool new Infographic by Wordstream. What can your clients learn from these numbers? "This is all original research – Google doesn't provide
 
View full post on Search Engine Journal

Sunday, January 22, 2012

 
The study pointed to two reasons why tablet visitors may be more valuable than those using smartphones, laptops, desktops: tablet users are more affluent than those using other devices, plus the devices may be more conducive to shopping.
 
View full post on Search Engine Watch

Saturday, January 21, 2012

 
Facebook is reportedly planning to launch its initial public offering (IPO) in the third week of May of this year. Facebook's IPO would be the largest from a techn company in recent years, with recent valuations reaching as high as $100 billion.
 
View full post on Search Engine Watch

Friday, January 20, 2012

 
Want to be better at search engine optimization? What all SEO professionals should know about website usability.
 
View full post on Search Engine Land

Thursday, January 19, 2012

 
Whether it's on Google or Bing, websites want to rank in the top positions on search engine result pages (SERPs) and watch the free traffic roll in. However, the traffic isn't nearly as powerful as the effect search results have on public opinion.
 
View full post on Search Engine Watch

Wednesday, January 18, 2012

 
In the last nine months, I have seen a hiring blitz as Adobe moved its search program in house. Seventeen search marketers were hired and each has turned out to be extremely capable. One colleague compared the new search marketing team to the Seal Team 6 that took out Osama Bin Laden. Through an…
 
View full post on Search Engine Land

Tuesday, January 17, 2012

 
With all the hoopla and hundreds of columns and posts about the launch of Google's "Search Plus Your World", you are likely already quite aware of what has taken place over the past week. If not, Danny Sullivan eloquently covers it in detail in his post Google's Results Get More Personal With…
 
View full post on Search Engine Land

Monday, January 16, 2012

 
There are plenty of good reasons to advertise on your brand name. Advertising on your brand allows you to: Control the message. The text of the message can be kept fresh, highlighting promotions, shipping cut-off dates, whatever makes sense for the brand. Direct traffic. Site-links provide an…
 
View full post on Search Engine Land

Sunday, January 15, 2012

 

In a statement on behalf of the Obama administration this morning, a trio of senior officials including the nation's Chief Technology Officer made clear that any anti-piracy legislation passing the President's desk would not create risks of censorship, nor would it condone any alterations to the Internet's domain name system that could invite security dangers.

The statement, which lists all three anti-piracy bills currently under discussion – the PROTECT-IP and OPEN bills in the Senate, and the SOPA bill in the House – is a loud warning shot indicating the President's lack of support, and likely veto, of any legislation that requires tampering with the structure of the Internet to enable enforcement.

 

View full post on ReadWriteWeb

Saturday, January 14, 2012

 

Bing is finally the No. 2 search engine in the U.S., according to the latest figures from comScore. Bing which launched in June 2009 with an 8.4 percent search engine market share, now accounts for 15.1 percent of searches.

As Yahoo dropped…

 

View full post on Search Engine Watch

Friday, January 13, 2012

 
Earlier this week Google rolled out Search Plus Your World. In short, this development features personalized results from your contacts – which may be images, shared posts, or pages that have been given a +1 by your contacts; 
 
View full post on Search Engine Watch

Thursday, January 12, 2012

 
Google announced on the Google Mobile Blog that they have updated the Google Search App for Android. The new update makes it easier and faster for searchers to use. The new additions include: New color scheme and simplified UI Faster Enhanced suggestions and query editing Better localized…
 
View full post on Search Engine Land

Wednesday, January 11, 2012

 

It may take awhile to figure out if Google has alienated some of its long-term search fans with yesterday's launch of Your World. But if they did, Microsoft's Bing may be poised to pick up some of the castoffs.

Jon Mitchell has details on Your Way, but in a nutshell, the new service better integrates Google+ content into Google search. That could have some looking for more objective ways to search, while also raising the ire of some big Web players.

 

View full post on ReadWriteWeb

Tuesday, January 10, 2012

 
A new report by Jeremiah Owyang out last week describes the growing proliferation of social media across corporations and shows exactly how out of control things have gotten. Owyang, an expert on the topic who is part of the Altimeter Group, has a lot to absorb here. He surveyed 144 corporations using social media along with 27 software vendors who have various management tools to help. One of the nice things about this report is he lists his sources explicitly, so you know the quality of the information. On average, a company has 178 different corporate accounts on various social networks. And that isn't counting the personal accounts. That is a lot of stuff to manage.
 
View full post on ReadWriteWeb

Monday, January 9, 2012

 
If you are looking to virtualize some of your data center and host it in the cloud, you probably have heard about Amazon's EC2 by now. But one IT shop used EC2 as a strawman to consider what they really needed from their eventual service provider. It is interesting and instructive to see the steps that WoundVision took for this process. The company produces a risk assessment software solution supported by infrared thermal imaging for early wound detection.
 
View full post on ReadWriteWeb

Sunday, January 8, 2012

 
Increasingly over the years, search engines — Google in particular — have given more and more support to SEOs and publishers. But 2011 marked the first significant reversal that I can recall, with both linking and keyword data being withheld. Here's what happened, why it matters…
 
View full post on Search Engine Land

Saturday, January 7, 2012

 

Okay, so we all know that both Bill Gates and Mark Zuckerberg never finished their Harvard degrees, and look where they are now. But for the rest of us who just aspire to have a full time job, let alone an equity share in a hot startup, is a college degree really necessary to code? Maybe not, according to this blog post from Good Technology.

Erin Biba, who wrote the post back in November, asks: "Programming isn't accounting. It requires creative thinkers and problem solvers, people unlikely to thrive in the confines of a college classroom. So why do hiring managers apply traditional methods to a nontraditional job?"

 

View full post on ReadWriteWeb

Friday, January 6, 2012

 
No matter where in the world you live, it's likely you have rituals that you participate in at various times of the year. Website owners have a New Year ritual too. The first item we need to address is updating the copyright year in the footer of our website. Not only does this show that...
 
 
View full post on Search Engine Land

Thursday, January 5, 2012

 
Borrell Associates has come out with an extensive new report about small business ("SMBs") and social media adoption. It contains forecasts and spending estimates as well as other data about SMB usage of social media as a marketing tool. There's a great deal of data already in the…
 
View full post on Search Engine Land

Wednesday, January 4, 2012

 
AllThingsD reported late yesterday that PayPal president Scott Thompson would likely be named CEO of Yahoo. It's now official; Yahoo just put out it's formal press release announcing Thompson's appointment. In appointing Thompson, Yahoo is choosing a leader with a deeper…
 
View full post on Search Engine Land

Tuesday, January 3, 2012

 
Many of the resolution-focused articles that touch on PPC this time of year are geared toward specific account tactics. You may expect to see goals such as, "build out long-tail keywords," or "conduct more/better landing pages...
 
View full post on Search Engine Watch