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Wednesday, February 29, 2012

msnNOW Is Driving More Traffic To Bing, But Is It Artifically Inflating Searches

 
With its msnNOW site barely two weeks old, Microsoft is already reaping benefits on another property: increased traffic to its Bing search engine. But the way it's happening may also lead to artificial increases in Bing's market share numbers.
 
View full post on Search Engine Land

Tuesday, February 28, 2012

Did Yahoo Tip The Press To Force Facebook's Hand In Patent Dispute?

 

Yahoo is playing the press while trying to force Facebook into licensing between 10 and 20 of its patents.

Yahoo is making fairly standard claims in Web tech circles: that a hotter, younger company is infringing on patents Yahoo registered years ago and now needs to cut the former Web behemoth in on some of the action. But how Yahoo is going about its fight reads more like the script from a political thriller, complete with reportedlydropping a dime to the New York Times.

 

View full post on ReadWriteWeb

Monday, February 27, 2012

 
Although smartphones and tablets share many common attributes, they differ greatly as it relates to where the devices are used, what they use them for, and most importantly, how you should market via search to consumers on the different devices.
 
View full post on Search Engine Watch

Sunday, February 26, 2012

 
A vast majority of SEOs believe they "suffer" from ADD. After all, SEOs are being asked to do a lot. Today, many tools are available to help folks organize their SEO work, so that ideas result in action items which (hopefully) result in results.
 
View full post on Search Engine Watch

Saturday, February 25, 2012

 
Analyst firm Canalys' App Integrator study found that the top 100 paid applications on the Android service carry an average cost of $3.74, compared to an average cost of $1.47 for the most popular paid iOS apps, likely due to a smaller audience.
 
View full post on Search Engine Watch

Friday, February 24, 2012

 
Reported first by TechCrunch last night, Apple has paid a reported (but unconfirmed) $50 million for Chomp and its roughly 20 employees. Chomp offers both iOS and Android apps and a desktop site and is dedicated to solving the problem of app discovery. It can either be described as a search engine…
 
View full post on Search Engine Land

Thursday, February 23, 2012

 
Properly written title tags are critical to your SEO strategy. Title tags tell search engines what your page is about. This guide covers everything you need to know about title tags and offers best practices for title tag optimization.
 
View full post on Search Engine Watch

Wednesday, February 22, 2012

 
Google announced on the Google Webmaster Central blog that they are now adding video support for schema.org. They are doing this in combination with Microsoft Bing and Yahoo Search as a "joint effort." Google says using the schema.org video markup is the "recommended way to…
 
View full post on Search Engine Land

Tuesday, February 21, 2012

 
When it comes to gut feel, creating vivid mental images and positive associations with your ad copy starts to carry the day. It's the subtleties of mental images and emotional associations that determine winning and losing PPC ads.
 
View full post on Search Engine Watch

Monday, February 20, 2012

 
The hypothesis: Yelp reviews are a primary optimization key for local listings in Siri. Here are the results for one experiment designed to undertand Apple's data sources and explore the causality between Yelp reviews and listing position.
 
View full post on Search Engine Watch

Sunday, February 19, 2012

 
In a move to pigeon-hole his mostly-Democratic opponents as high-spending bureaucrats, perhaps with an axe to grind against the Defense Dept., former Presidential candidate Sen. John McCain (R – Ariz) announced yesterday the formation of competing cybersecurity legislation. Sen. McCain's move pits him squarely against the former Democrat who endorsed him for President in 2008 and who once was considered a shoe-in for his running mate, Sen. Joe Lieberman (I – Conn.).
 
View full post on ReadWriteWeb

Saturday, February 18, 2012

 

Google is trying to get developers interested in Dart with a technology preview of the Dart VM in Chromium, better known as Dartium. The plan is ultimately to include the Dart VM in Chrome itself, but no timeline has been given yet for that.

Google has been pushing pretty hard to move Dart forward. The company released a Rosetta Stone for JavaScript programmers called Dart Synonym at the beginning of February. However, developers have had to compile Dartium from source or find unofficial builds to test the code.

 

View full post on ReadWriteWeb

Friday, February 17, 2012

 

Zynga is in talks to partner with other portals in a bid to wean itself off the Facebookteat.

The company is the largest game developer on Facebook and raised $1 billion last year in an initial public offering of its stock. But investor enthusiasm has been lackluster since then, in large part because the company, which credits 90% of its sales to Facebook, is seen as being too dependent on social networking giant. Facebook takes a 30% cut of virtual wares sold in Zynga games.

 

View full post on ReadWriteWeb

Thursday, February 16, 2012

 

It's official. The next version of Apple's desktop operating system is due out this summer, and it's going to move Mac OS X closer toward the look, feel and functionality of iOS. Mountain Lion, much like its predecessor, adds features to desktop that users of the iPhone, iPad and iPod Touch are already quite familiar with. And it will make the integration between all of these devices much tighter.

Of all of the new features coming in Mountain Lion, most of them either port something from iOS over to Mac OS X or otherwise bridge the user experience between the two operating systems.

 

View full post on ReadWriteWeb

Wednesday, February 15, 2012

 
Think about what the web would look like without SEOs working to help legitimate sites rank for the terms that they should rank for. The more optimized and targeted a website becomes, the greater the chance a potential customers will find it.
 
View full post on Search Engine Watch

Tuesday, February 14, 2012

 
It's 2012, and SEO has never been more difficult. Convincing business owners to utilize us is an uphill battle. SEO is not easy. Even the brightest and most talented of Internet marketing managers don't have the capacity to devote to the effort. It takes dedication, persistence, patience, scientific inquiry and a heart of stone.
 
View full post on Search Engine Journal

Monday, February 13, 2012

 

Just because you're not ready to shell out $99 per month to figure out the best times to tweet and post Facebook status updates doesn't mean you can't take better control of understanding your social media output.

Indeed, paid Twitter analytics services may offer way more than the average user needs. And despite increasing sophistication of their competitors, some of the best analytics tools remain free for users, either on a trial or permanent basis. Here are four free tools to get you started in better understanding how and when to tweet.

 
View full post on ReadWriteWeb

Sunday, February 12, 2012

 

The tablet revolution. The post-PC era. The smartphone explosion. Whatever label you want to apply to it, personal computing is changing. People are spending more time with smaller devices like tablets and smartphones and less time on desktops and laptops. This been evident for awhile, but the trend is still relatively young and the data points are only just beginning to trickle in.

For evidence of this shift, look no further than Apple. The company just reported an absolutely bonkers financial quarter, in which it sold 37 million iPhones and 15.4 million iPads. The two products now make up 72% of Apple's quarterly revenue and the consumer demand shows no sign of letting up.

 

View full post on ReadWriteWeb

Saturday, February 11, 2012

 
Google is readying a Dropbox-like service and will soon enter the cloud computing storage market. The Google Drive is expected to allow users to store documents, photos and videos on the cloud and make them accessible from any connected device.
 
View full post on Search Engine Watch

Friday, February 10, 2012

 
On-page optimization is just the beginning. In addition to having a deep understanding of web analytics and metrics, modern day SEOs need to be skilled in technical SEO, social media marketing, link building, usability, and content marketing.
 
View full post on Search Engine Watch

Thursday, February 9, 2012

 
The new version of Google Analytics has been a hit-or-miss type of implementation. I personally think that most resistance to change is a type of "Professional Inertia"; where people get to know the tools they use so often, that any modification of those tools is greeted with resistance.
 
View full post on Search Engine Journal

Wednesday, February 8, 2012

 
Amit Singhal is the man who is responsible for Google web search. All the searches done on Google are technically under his watch. So when an interview was posted named The human search engine, where Mark Prigg from the London Evening Standard interviewed Amit Singhal, I got excited. The interview…
 
View full post on Search Engine Land

Tuesday, February 7, 2012

 
The way you work, the tools you use, and your approach to SEO has changed. Be open to changing the way you think about SEO and willing to change the way you view the search world. Take advantage of these opportunities, tools, and platforms.
 
View full post on Search Engine Watch

Monday, February 6, 2012

 
Implementing a full SEO campaign from scratch can be a large commitment for any company. However, there are a number of website tweaks that can be accomplished in 15 minutes or less that could increase your traffic immediately.
 
View full post on Search Engine Watch

Sunday, February 5, 2012

 

Microsoft could unveil a stand-alone Skype application for Windows Phone as soon as this month's Mobile Phone Congress, and Skype is expected to be standard on the mobile operating system when the company launches Windows Phone 8.

Skype was acquired by Microsoft in 2011 and a Skype client for Windows Phone had been promised by the end of last year. So far, Microsoft and its Skype unit have been quiet about the integration, but the Verge is reporting that company employees can now download a test version of Skype from the Windows Phone Marketplace.

Meanwhile, an internal Microsoft video that had been intended for executives at Nokia, is fueling more speculation about what features will be added to Windows Phone 8. Known by the codename Apollo, Windows Phone 8 is expected to be released sometime after the release of the Tango operating system, which is also expected at the Mobile Phone Congress.

 

View full post on ReadWriteWeb

Saturday, February 4, 2012

 
A new study suggests that people are more likely to give into the urge to check email and their Twitter account than they are to smoke cigarettes or drink alcohol. While the study headed by Wilhelm Hofmann of Chicago University's Booth Business School was limited in size, covering just 205 people between the ages of 18 and 85, it seems to confirm what many of us have suspected for years.
 
View full post on ReadWriteWeb

Friday, February 3, 2012

 
In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Bing Drink In A Glass: Image via Flickr. Behind The Scenes On President…
 
View full post on Search Engine Land

Thursday, February 2, 2012

 
As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices will ensure a normalized version of your company's anchor identity throughout search results.
 
View full post on Search Engine Watch

Wednesday, February 1, 2012

 
Search advertisers who employ these popular tips that emerged from a series of workshops hosted by Yahoo over the past year will find it easier than ever to get their accounts in shape for what's expected to be a big year for paid search.
 
View full post on Search Engine Watch