Yahoo Makes Search Results More Delicious

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by Mike Gunderloy
Michael Arrington is reporting over at TechCrunch that Yahoo! is experimenting with pulling information from del.icio.us directly into Yahoo! Search results. Contrary to what he reported, though, this isn’t just a trial for select users; it’s easy for you to see how this works with whatever search you choose. Just perform any search in the regular Yahoo! Search interface and then add the magic string &tmpl=H057 to the end of the results URL and refresh your browser.
The del.icio.us icon shows the results from the community bookmarking site; click on the number to see the posting history of the URL (though the numbers won’t match, in my experience, possibly due to a discrepancy between public and private data), or click on the tag names to perform a del.icio.us tag search. Including these numbers provides a way to highlight search results that the del.icio.us community has found useful, and since overall they’re a pretty savvy community, this acts as a good quality indicator. Of course, if Yahoo! rolls this out as a part of the default search, we’ll have to contend with a sudden uptick of spam to del.icio.us as SEO jerks try to game the system.
This isn’t the first attempt to combine del.icio.us bookmarking with traditional search results, but because Yahoo! now owns del.icio.us, it’s the best-integrated. If you want to dig into this notion of triangulating crawler-based results with community bookmarking, you might also want to check out these projects:
Annotate Google is a Greasemonkey script that adds del.icio.us tag functionality to Google search results; click a link to see all the tags for the current result, together with the number of people who used that tag. Unfortunately it doesn’t seem to be completely compatible with Google’s current HTML.
deliGoo takes a different approach by leveraging del.icio.us to build targeted search engines. Put in a tag, and it uses the Google Custom Search Engine API to build a search engine that searches all the web pages that are tagged with that tag in del.icio.us. This can be slow the first time, but it allows you to build a nearly infinite variety of targeted custom search engines.

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