Internal site search tracking – set it up and use the data to see what your visitors are looking for. Done and done right? Actually, not the case. If you haven't been digging into your Google Analytics internal site search reports as of late, start now. Why? Internal site search data will enable you to better understand your customer's intent, to use the data to improve the user experience, to help users find products and information and ultimately to use as a tool that will help improve conversions and sales.
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