It's amazing; with the vastness of the Information Highway, there are still potholes to fill. An article on finding your online customer base is one of them. In the SERPs, you get answers like, "add a credit card" or "accept checks online". Completely useless, so I won't even get into that. Hopefully this article will provide a better answer.
You can start a Facebook Fan page, a Twitter account, a Quora account, and wait for your customer base to find you. On the other hand, you can go where your customers are.
Where are they, though? Not everybody hangs out at the FB or Twitter water cooler, no matter what the reports say. So what's a business professional to do? Where can you find your online customer base?
It's all in the competition
Competitive research can really help you find your customers.
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