Paul May co-founded BuzzStream, a CRM for link building and PR/social media that allows online marketers to manage relationships and be more effective in getting results, be they links or press. He gave me the following two-part interview about the software creation and startup process.
If you've ever been solicited to SEO a startup with a unique new product, you know that the project is futile or almost. The search volume doesn't exist because the market doesn't yet know to search for the product! So I was pretty curious how BuzzStream answered that problem. As someone looking to create a startup, it was also insightful hearing about their hiring priorities.
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