In our previous post on creating useful advanced segments in Google Analytics we were talking about setting up the process and determining your true shopper. Now, let's also see how to create a segment for non-branded keyword.
SEOs and SEMs know that search data showing non-branded keywords (keywords that do not include a company's brand or any variations/misspellings of it) helps them determine which anchor text to use in link building and which keywords to bid for in Google Adwords. They also know that getting Google Analytics to show this information can be time-consuming and cumbersome, especially if this process has to be done by someone often.
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