You, as a brand or an online marketer, see social media as a channel for reaching your audience and spreading your messages. But how does your audience see social media?
Aside for being your customers, they are also humans, right?
They have friends and family and they also use social media for connecting with them .
They also have hobbies and many other interests besides your products to include in their social activity.
So, what drives them into welcoming you in their social news stream?
And more than that, how could you keep their interest alive and avoid being ignored among all the other exciting posts on their walls?
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