A new local e-commerce application wants to bring local merchants in your town to your smartphone. Pago Mobile is designed to be a new way for businesses to interact with customers through their mobile devices by allowing them to browse, order and pay for local goods through their devices. Pago is rolling out today to over 50 businesses in Mountain View, Calif. and the Hard Rock Hotel and Casino in Las Vegas.
What problem does Pago solve? That is the fair question for any application coming into the e-commerce vertical. Pago has two things going for it – local, mobile and payments. From a merchants perspective, there are not a lot of good options to getting their wares into the phones of the consumers around them with the ability to pay on the spot. Zaarly has attempted to jump into the local, mobile e-commerce bubble but its model of bids and deliveries rub some the wrong way. Pago is much more straightforward.
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