These days, the tablet computer seems to be central to much of Amazon's product strategy. The company is working on a substantial redesign of its website, which aims to simplify the browsing experience for users on iPads and other tablets.
The new design cleans up the site's UI significantly, hiding the store department buttons on the left in favor of a tidy drop-down menu and doing away with many of the graphics and other UI elements that have become so familiar to Amazon shoppers. The result is a simpler layout with a bigger search box and much more whitespace.
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