Bing Introduces Action Buttons to Search Results
Bing and Decide. You've heard the slogan. You've noticed the extra results for things like shopping, restaurants, or even finding deals. Bing is taking decisions a step further into actions with the introduction of Action Buttons in search results.
Bing has been trying to leverage the semantic Web to deliver more than just 10 simple blue links in their results. Bing director Stefan Weitz refers to this as "the web of objects versus the web of just pages."
The idea behind action buttons is to allow people to complete targeted tasks based around their search query. Bing uses its algorithm to help predict what tasks a user is using search to try to accomplish.
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