Your website is an incredibly important component of your online marketing. While that may seem like a "well, duh" statement, there's no shortage of poorly designed websites to make it worth saying again. First off, your company's website may be the first (but hopefully not only) impression your brand gets to make on a potential customer.
What does your website say about you? Is it outdated, cluttered and unappealing? Or is it simple, streamlined and professional? Secondly, your off-site SEO is only as good as your site itself. You can invest the man hours into building an incredible portfolio of diverse, quality inbound links second to none, but if all those links lead visitors to a poorly designed site they'll leave just as fast as they came. All your off-site SEO efforts go right out the window.
View full post on Search Engine Journal
No comments:
Post a Comment