It's that time of year again for marketers. The holiday season is quickly approaching, and digital marketers are developing their final strategies for targeting holiday shoppers. But, based on my conversations with companies over the past few months, I know there is one tactic marketers are overlooking, or are scared of implementing. Remarketing in AdWords.
If you're not familiar with Remarketing, it enables you to target people across Google's Display Network that you know already visited your website. The Display Network consists of any website that has partnered with Google to provide AdWords ads, and it includes Google properties like YouTube, Gmail, Google Maps, etc. The Display Network reaches approximately 70% of internet users globally. Remarketing gives you an important second chance to get in front of prospective customers as they browse the web.
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