"PINTEREST: Can financial services firms use this new platform effectively?" That was the subject line of an email in my inbox this morning. It came from Corporate Insight, a financial services consulting firm. The email went on to note that "Pinterest values imagery over text and incorporates many social aspects of Twitter and Facebook to connect users and spread content." While admitting that "no financial services firm uses Pinterest today," nevertheless Corporate Insight thinks that financial institutions should have a presence on Pinterest.
At first I scoffed at this: a financial services firm on Pinterest!? But on reflection, we are in an online world that is increasingly visual. So why shouldn't a financial services firm use one of the leading image-based social networks?
Tumblr was probably the first social media service to exploit the Visual Web trend on a mass scale, but it's been Pinterest that has captured the public imagination in 2012. Pinterest is a place to store and share images (and videos, although that is a much less used feature of the site).
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