App stores are frustrating, cluttered places. Even with Apple's prescreening process of every app that passes through its iOS gates, the App Store, it is often hard to find what you may want or need. This is a problem for consumers – but an even bigger problem for developers that often rely on these apps to make a living. For every successful app that makes millions for its publisher, there are thousands of apps that will not rise above the mess.
So, you are an app developer and you have figured out your next big idea. Dollar signs and millions of downloads float through your head, like so many sugar plum fairies. If you build it, users will come… or so the thought goes. But there is really a lot more to it than that.
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