Why Microsoft Can Get Away With Overcharging for the Surface Tablet
What's the right price for Microsoft's upcoming Surface tablets? Some observers are arguing that the company should charge more rather than less for the innovative Windows 8 devices.
(Update: Since this story was written, Paul Pallath of Techie-Buzz said he contacted Webhallen, which told him that it set a "high preliminary pricing " for the Surface to allow customers to pre-order them. ReadWriteWeb believes that the central thesis of this story is still valid.)
If the price list posted to a Swedish website had been correct, then the lowest price for Microsoft's Surface tablet would have been just over $800 – with other models significantly higher. But even if we don't know what price Microsoft will actually charge for the Surface, at least one analyst says Microsoft shouldn't worry about overcharging, given that a premium pricing strategy leaves room for the company's manufacturing partners to fill in the gaps.
View full post on ReadWriteWeb
No comments:
Post a Comment