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New York Post

Friday, November 4, 2011

 

There have been a lot of stats thrown at developers this week. The Pew Internet and American Life Project said that 50% of all U.S. adults have apps on their cellphones either coming from downloads or pre-loads by the carriers. Nielsen says that 43% of all U.S. adults have smartphones and that 62% of adults aged 25-44 have smartphones. This all brings us to a question all mobile developers should be asking themselves: Who are you developing for?

Coders have a habit of focusing on functionality. They see that something can be done in the environment they are working in and then go about connecting the codes, SDKs and APIs to create a dynamic app. Add some great artwork and a great app is born. Or is it? Is it a great app if nobody is using it?

 

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