The perception among younger adults is that everybody owns a smartphone. When numbers like 50% of U.S. cellphone owners have apps, the reaction inevitably comes, "only 50%?" It is easy for adults, say those from 25-44 years old, to forget that there is a significant portion of the U.S. population that does not own cellphones, let alone those of the smart variety. Mobile penetration in the United States is at 77%, which lags behind many other developed countries.
Nielsen came out with its third quarter mobile numbers today and the demographics are intriguing. The reason that young people feel like everybody has smartphones is because they do. 62% of people 25-34 years old have smartphones. Of all cellphones in the U.S., 43% of them are smart.
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