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Monday, April 30, 2012

 
We know where we want to rank, we know who is ranking there but how will we get there? At the onset of your dive into SEO competitive analysis, it's important you segment your analysis into three areas: content, authority, and opportunity.
 
View full post on Search Engine Watch

Sunday, April 29, 2012

 

"PINTEREST: Can financial services firms use this new platform effectively?" That was the subject line of an email in my inbox this morning. It came from Corporate Insight, a financial services consulting firm. The email went on to note that "Pinterest values imagery over text and incorporates many social aspects of Twitter and Facebook to connect users and spread content." While admitting that "no financial services firm uses Pinterest today," nevertheless Corporate Insight thinks that financial institutions should have a presence on Pinterest.

At first I scoffed at this: a financial services firm on Pinterest!? But on reflection, we are in an online world that is increasingly visual. So why shouldn't a financial services firm use one of the leading image-based social networks?

Tumblr was probably the first social media service to exploit the Visual Web trend on a mass scale, but it's been Pinterest that has captured the public imagination in 2012. Pinterest is a place to store and share images (and videos, although that is a much less used feature of the site).

 

View full post on ReadWriteWeb

Saturday, April 28, 2012

 
Twitter has released updates for its iPhone and Android app, providing improved search and notification functions. The new versions of Twitter are now available on both the iPhone's App Store and Android's Google Play.
 
View full post on Search Engine Watch

Friday, April 27, 2012

 
An in-depth look at how to group your list of keywords –keeping in mind your short-, medium- and long-term goals –ensure the highest ROI potential per sale by looking at your competition and search volume, and the tools you need to get it done.
 
View full post on Search Engine Watch

Thursday, April 26, 2012

 
On Wednesday, Google visited Detroit automakers that can help make Google's prototype of a self-driving car a production vehicle. Anthony Levandowski, who is the product manager for the self-driving car, told a group of automotive engineers that he believes this product can be brought to the markets soon: "I think it's time for us to ...
 
View full post on Search Engine Journal

Wednesday, April 25, 2012

 
Google announced they are removing three features from Google Webmaster Tools. Google made the announcement on the Google Webmaster Central blog saying the three features going away include the site performance report, the subscriber stats and the robots.txt creation tool. Google placed reversed…
 
View full post on Search Engine Land

Tuesday, April 24, 2012

 
Companies such as AT&T, Verizon, Sprint and T-Mobile are favorite punching bags of users and advocates and the carriers are constantly looking for an edge that will prop up their consumer mindshare. The primary avenue of differentiation for each carrier is the plans they offer. As consumers adopt multiple devices, is the era of the shared data plan right around the corner?
 
View full post on ReadWriteWeb

Monday, April 23, 2012

 

Yes, there really are 10 important and beneficial changes you'll find in Microsoft Windows 8, beginning withRefresh. Let's just say it's closer to perfect than Windows Backup. Refresh is Microsoft's first real attempt to address Windows' most touchy consumer pain point: Reinstallation as a solution to problems that no one can diagnose or understand. Now, there's a chance that with this partial installation feature, you can have Windows start over without losing absolutely everything, including your applications and the files in your libraries.

In this 10-part series, 26-year veteran Windows tester Scott Fulton walks you through the best features, faculties and functions of Windows 8.

Perhaps you've seen the famous comic posted to Oatmeal.com titled How to Fix Any Computer. Not to give away all the secrets of the comic's trenchant forensic analysis, but Step 2 of the Windows side of the equation is unfortunately familiar to just about any Windows user: "Reformat hard drive; reinstall Windows."

A PC operating system is like steel wool. You can't use it in even the slightest way without mutating it. Installing a new program typically alters the System Registry, which to many Windows veterans even looks like steel wool. Inconsistencies in the Registry can affect the entire system, and much of the last 17 years of Microsoft's development of Windows has been devoted to adjusting, accounting and compensating for these discrepancies so that folks don't have to reinstall Windows every time something goes wrong. System Restore (a form of which premiered with Windows Me) was created to overwrite a newer, possibly damaged Registry with an older, hopefully undamaged copy, in hopes that the system could pretend the changes suspected of damaging the system never happened.

 

View full post on ReadWriteWeb

Sunday, April 22, 2012

 
After only eight months, the Google Related toolbar is headed to the dead pool. That's one of several Google products being phased out in the company's latest "spring cleaning" announcement, along with the One Pass payment system for news publishers, Google Patent Search…
 
View full post on Search Engine Land

Saturday, April 21, 2012

Google Drive Cloud Service to Launch This Tuesday

 
Google is reportedly set to launch its much-anticipated Drive online storage service as early as this coming Tuesday. The company plans a service which will support both desktop and mobile platforms and will offer users 5GB of free storage space.
 
View full post on Search Engine Watch

Friday, April 20, 2012

 
To understand the future of money and transactions, one must understand the nature of currency. Foremost, it is not real. A coin, a paper bill, a debit or credit card hold no value as objects. Currency has always been a form of data. Currency is the first digital revolution, started to turn it into what we now think of as traditional data. That has set us up for the second digital evolution of currency: where mobile technology and the cloud once again change how people make transactions.
 
View full post on ReadWriteWeb

Thursday, April 19, 2012

Who's Actually Using Second Screen TV Apps

 

As the tablet and smartphone markets grow, so too does the tendency for people to use these devices while watching TV. The trend has given rise to a crop of second screen apps that enable users to supplement the TV-watching experience with content from the Web and social media chatter.

The vast majority of tablet and smartphone owners use them while watching TV, according to the latest research. But who are these people? And how are they using their devices to enhance television?

 

View full post on ReadWriteWeb

Wednesday, April 18, 2012

 
The biggest lie in search marketing is that paid and organic search are separate channels. From the customer's perspective, paid and natural search are nearly identical. In fact, according to this study done by Performics last year, around a third of all searchers don't even know the…
 
View full post on Search Engine Land

Tuesday, April 17, 2012

 
By the end of April, traffic to Blekko will likely have quadrupled since January 1st, and the company has a handful of reasons why it thinks that's happening. More on the explanation later; first, the numbers. The "slashtags" search engine has already seen a 337 percent gain
 
View full post on Search Engine Land

Monday, April 16, 2012

 
Google+ has been around for almost a year now and – shockingly enough – despite industry professionals rambling on and on about how "intuitive" and "user-friendly" the platform is, it has yet to make even the smallest dent in social networking stranglehold controlled by Facebook and Twitter. But although the fledgling network's only users are...
 
View full post on Search Engine Journal

Sunday, April 15, 2012

 
Making sure you have content dedicated to the highest search volume primary and secondary keywords in your space is essential. Here's one strategy to Panda proof and better optimize your site to grab more of the long tail traffic in your space.
 
View full post on Search Engine Watch

Saturday, April 14, 2012

 
When the Republican National Convention (RNC) convenes in Tampa, Florida, from Aug. 27-30, Google will be its "official social platform and live stream provider," presenting coverage of RNC events, programs, and interviews via Google+ and YouTube.
 
View full post on Search Engine Watch

Friday, April 13, 2012

What Do Angels Want

 

What entrepreneur hasn't dreamed that our startup will experience the same magical beginnings as Google? In 1998, before they even incorporated, Google founders Sergey Brin and Larry Page were trying to present their concept to early-stage, or "angel" investors, with limited success. Sun Microsystems co-founder Andy Bechtolsheim was one such angel. He didn't have time to listen to their whole pitch, but wrote them a check for $100,000 anyway.

Alas, most companies don't have so easy a time. There are ways to attract these rare and beautiful creatures. You just have to know what they're looking for.

 

View full post on ReadWriteWeb

Thursday, April 12, 2012

 
Drafts is a new starting point for typing anything on an iPhone. Every time you launch the app, there's a blank note ready. You can jot down a tweet, an email or a note immediately, and then send it to the right place. There's no need to worry about file names or folders. It's just the fastest way to capture text. It might solve problems you don't even know you have.
 
View full post on ReadWriteWeb

Wednesday, April 11, 2012

 
To the B2B marketer, few channels are as effective in driving results as a well-crafted SEO program. Whether the needs are lead generation, thought leadership, or competitive differentiation and brand engagement, organic results are the largest overall driver of traffic to websites according to…
 
View full post on Search Engine Land

Tuesday, April 10, 2012

 

The news was barely off the digital presses yesterday before people started freaking out. Facebook, the world's largest social network, now owns everybody's favorite mobile photo-sharing app.

While the news was certainly exciting for Instagram's team and many onlookers, some users were far from thrilled. Posts about how to export one's Instagram photos and find an alternative service began popping up across tech blogs. On Twitter, the chorus of outrage was hard to miss, as disgruntled Instagrammers declared their intent to jump ship. Is this really something over which to lose one's marbles?

 

View full post on ReadWriteWeb

Monday, April 9, 2012

 
While Chrome is super-fast and has a lot of great SEO extensions, Firefox still wins the overall battle because Firefox display metrics at a glance and offers greater functionality. Here's a list of active SEO extensions and plugins to check out.
 
View full post on Search Engine Watch

Sunday, April 8, 2012

 
Google has reportedly delayed the release of its branded Android tablet until July of this year.
Company sources report that the company had originally planned to debut the device in May, but concerns over pricing have delayed the release date.
 
View full post on Search Engine Watch

Saturday, April 7, 2012

 
If you've any doubt that cloud storage is a huge market, Amazon's numbers ought to be very persuasive. The latest figures from Amazon indicate the company has added about 143 billion objects to S3 in one quarter. But it also looks like Amazon's growth may be slowing – somewhat.
 
View full post on ReadWriteWeb

Friday, April 6, 2012

 

A limited study of 50 convicted burglars in the U.K. reveals what most of us knew already: if you tweet or post a Facebook status about your vacation in Cancun, a criminal in your hometown may target your house for a break-in. He or she may even use Google Street View to case the joint.

But law enforcement is fighting back, solving crimes using the same social media that makes it easy for people to become victims. The Boston Globe reports in today's editions that the Boston Police Department has had "amazing" results with its use of social media and its Text-A-Tip campaigns.

 

View full post on ReadWriteWeb

Thursday, April 5, 2012

 
The search engine market remained relatively stable in the month of March. Google solidified its position as market leader with a gain of 4.8% in share, propelling it to control over 75% of the overall market. Yahoo's share fell by 5% in March, although it still remains the second most popular search engine. Ask and...
 
View full post on Search Engine Journal

Wednesday, April 4, 2012

 

Here's an educated guess: You work with other people. You sometimes have to work on the same documents together. You send a lot of emails back and forth with those documents as attachments. They have awful file names like 0312_BigReport_v3_FINAL.pdf.

If any of that sent shivers down your spine, prepare to rejoice. You never have to do that again. Revisu is out of beta and into the wild, and you will be so glad. Instead of vague email comments and countless files in crazy formats, your team can just go to one Web address for the whole process.

 

View full post on ReadWriteWeb

Tuesday, April 3, 2012

 
The principles guiding search engine optimisation are sound business goals for all areas of a company, including customer service. From showing off how local you are, to putting quality of calls above quantity, here's what your customer services team can learn from SEO… Analytics A good SEO campaign is informed by feedback from your web...
 
View full post on Search Engine Journal